01 / SKINCAREA CALM START · MORNING CARE
A gentler start to your morning
A simple, skin-comfort-first routine, with options for different concerns and links to the products in stock.
Read the morning note →
YOUR BEAUTY, YOUR WAY
Find your glow.
Find your glow.
Keep your ritual.
Beauty favorites chosen with care, to make every day feel a little more like you.
✦Small rituals.
Beautifully yours.
Beautifully yours.
BEAUTY THAT FEELS LIKE YOU01 — 06
PAULA’S BEAUTY NOTES · 01—03A ritual,
A ritual,
made personal.
Small, thoughtful notes for the moments that make a routine feel like yours. Start with a gentler morning, make daily SPF a habit, or choose a beauty treat with care.
A MOMENT FOR YOURSELFPBH · RITUAL FILM
A NOTE FOR THE MOMENT
Your next ritual, starts here.
Three gentle guides to help you choose your next step with confidence.
01 / SKINCARE
02 / SUN CAREDAILY PROTECTION · SPF
Make your daily SPF a habit
Learn what to check on a sunscreen label, how to layer it, and when to reapply outdoors.
Read the SPF note →
03 / LITTLE LUXURYA THOUGHTFUL GIFT · JUST BECAUSE
A beauty treat, just because
Choose a personal beauty treat with attention to the recipient’s preferences, sensitivities, and routine.
Read the gift note →BEAUTY, YOUR WAY✦Explore the collection ↗
PAULA’S BEAUTY NOTES · 01A gentler start
A gentler start
to your morning
A thoughtful routine begins with your skin’s comfort—not a long list of steps.
START WITH THE BASICSFour calm steps.
Four calm steps.
One skin at a time.
Skin varies from person to person, including across Kenya. These five concerns are common skincare questions, not a diagnosis or a claim that every Kenyan has the same skin. Choose the tile that feels closest—or start with the simple routine and ask us if you’re unsure.
Cleanse gently
Wash your hands. Use lukewarm water and your fingertips, then pat dry. Skip rough cloths, scrubbing, and repeated washing. Face washes, cleansing gels, and soaps are different formats with different formulas; a soap is not automatically gentle. Check that the label says it is suitable for facial use, follow its directions, and stop if it leaves your skin tight, burning, or irritated. Dry or sensitive skin may prefer a fragrance-free gentle wash rather than a deodorant or strongly fragranced soap.
Use one concern step, if needed
Serum is optional. If you choose one, apply it after cleansing and follow its package directions. Start one new product at a time so you can notice irritation. You do not need a toner, exfoliant, or multiple serums to have a complete routine.
YOUR STARTER ROUTINE
Keep it simple while you learn your skin.
Cleanse gently → optional serum only if you already know it suits you → a face cream chosen from the skincare shelf → sunscreen as the last morning step. On your body, apply a suitable lotion to slightly damp skin after bathing.
IF YOU’RE BREAKING OUT
Support pores without stripping your skin.
Use a mild, non-comedogenic cleanser. Salicylic acid can help some mild blackheads and whiteheads, but the concentration and full formula matter. Ask Paula to confirm the label on the in-stock Estelin serum before trying it. If it is suitable, follow its directions and do not add another new active at the same time.
Then use a light moisturizer that says “non-comedogenic” or “won’t clog pores,” and finish with SPF 30+ broad-spectrum sunscreen. Avoid picking pimples, harsh scrubs, and applying heavy body oils or cocoa butter to acne-prone facial areas.
Large, painful, deep spots, scarring, or acne that is not improving deserves a dermatologist’s advice. Over-the-counter products may not be enough.
IF BREAKOUTS LEAVE DARK MARKS
Prevent new irritation while treating the cause.
Dark marks after inflammation can last longer in darker skin. Start by calming and treating the breakouts themselves; picking, burning, or over-exfoliating can create more marks. Gentle cleansing and daily sunscreen are the foundation. A niacinamide serum is an optional catalogue item to review with Paula—not a guaranteed treatment. Check the complete ingredient list and stop if it stings or burns.
After serum, apply a comfortable face moisturizer, then sunscreen. A tinted sunscreen with iron oxides may help protect against visible light; verify that the product also states SPF 30+, broad-spectrum, and water-resistant on its own label.
IF YOU NOTICE UNEVEN PATCHES
Protect first; get a new or persistent change checked.
Melasma and other pigment changes need to be identified correctly before treatment. Use a gentle routine and apply a verified broad-spectrum SPF 30+ sunscreen; tinted iron-oxide sunscreen may be worth asking about for persistent dark patches. Our current product names do not confirm that they are tinted, so check the packaging with us.
Do not try to “bleach” your natural skin tone. Avoid strong lightening creams, unknown mixtures, or stacking acids and retinoids without professional advice. New, changing, itchy, painful, or sharply defined patches should be assessed by a clinician.
IF YOUR SKIN FEELS DRY OR TIGHT
Add water back in; seal it with cream.
Keep cleansing short and gentle. If it suits your skin, smooth a hydrating serum over slightly damp skin, then apply a face cream while the skin still feels comfortable. For the body, apply lotion after bathing while skin is slightly damp. Choose fragrance-free products where possible and check the full label.
If dryness becomes painful, cracked, bleeding, very itchy, or does not settle, ask a clinician rather than adding stronger products.
IF YOUR SKIN IS SENSITIVE OR ECZEMA-PRONE
Pause actives when your skin is irritated.
During a flare, avoid trying new serums, exfoliants, masks, fragrance, or “brightening” products. Use lukewarm water, avoid known triggers, and use a fragrance-free emollient or cream recommended for your skin. Catalogue names alone cannot confirm that a product is fragrance-free or suitable for eczema, so ask Paula to show you the ingredient label first.
Once the skin is calm, test one new product on a small area as directed by a dermatologist; the AAD’s home test guidance recommends twice daily for 7–10 days. Stop and rinse off a product that causes a reaction.
A persistent, spreading, swollen, infected, or painful rash needs medical assessment. Follow any treatment plan from your clinician.
Apply face cream
After your optional serum, smooth on a moisturizer chosen for your skin. If you are oily or acne-prone, check for “non-comedogenic” on the label; if sensitive, ask for fragrance-free and review the ingredients. For very dry skin, a cream is often more comfortable than a light lotion.
Finish with sunscreen
Make sunscreen the last skincare step before makeup. Choose SPF 30 or higher, broad-spectrum UVA/UVB protection, and water resistance when you may sweat or get wet. Apply to exposed skin and reapply as directed when outside.
And the rest of your body?
After a shower, gently pat dry and apply a body lotion to slightly damp skin. Keep facial serums and strong exfoliants off the body unless their label says they are intended for that area. If you get body acne or irritation, ask us before choosing an oil or rich cream.
More steps do not mean better skin.
Let comfort guide your routine. Keep products you already tolerate, change one thing at a time, and give a new routine time. If something burns, stings, swells, or causes a rash, stop using it and get advice.
These notes are education, not a diagnosis.
Products in the catalogue are shown because they are in stock, not because we can confirm their formula from a file name. Check the packaging, ingredient list, expiry date, and directions before use. Avoid products marketed to bleach or lighten your natural skin colour. Ask a qualified clinician about pregnancy, persistent acne, eczema flares, allergies, or prescription treatments.
Sources & further reading
American Academy of Dermatology · Face washing 101American Academy of Dermatology · Acne care for darker skin tonesAmerican Academy of Dermatology · Fading dark spotsAmerican Academy of Dermatology · How to test skin-care productsPAULA’S BEAUTY NOTES · 02Make your daily
Make your daily
SPF a habit
A small step that helps protect your skin through everyday daylight.
A ROUTINE THAT TRAVELS WITH YOUApply it last.
Apply it last.
Reapply with care.
Skin of every tone can be affected by UV exposure. Consistent protection is especially useful when you are working on dark marks or melasma. Sunscreen works best alongside shade, a hat, and clothing that covers exposed skin.
Choose by the label
Look for SPF 30 or higher, broad-spectrum UVA/UVB protection, and water resistance. For oily or acne-prone skin, look for “non-comedogenic” or “won’t clog pores.” For dark marks, ask about a tinted formula with iron oxides—but verify the product also meets the SPF and broad-spectrum requirements.
Use it as your final morning layer
Cleanse, apply any serum you tolerate, moisturize, then apply sunscreen over all exposed skin. Follow the package directions and cover face, ears, neck, and any other uncovered areas. Apply before going outdoors.
Reapply when the day continues
When outdoors, reapply at least every two hours, and sooner after swimming, heavy sweating, or towel-drying. Add shade, a hat, and protective clothing—especially around midday when the UV Index is high.
FROM THE PAULA’S BEAUTY HAVEN CATALOGUE
Sunscreen to ask about
These are items currently listed in the catalogue. Product names alone do not confirm SPF, broad-spectrum coverage, water resistance, or tint. Check each package with us before choosing it for sun protection.
Keep protection consistent.
Sunlight can deepen post-inflammatory marks and trigger melasma. If you have persistent patches, do not self-diagnose from a photo or treat them with strong acids or lightening creams; a clinician can help identify the cause.
Find a formula your skin tolerates.
Stop using a sunscreen that causes persistent burning, swelling, or rash. Ask a pharmacist, clinician, or Paula to help you review its ingredients and find another option.
Sunscreen supports protection; it does not replace shade.
Follow the product label, check its expiry date, and use shade, clothing, and a hat as well. If you have a changing or unusual spot, seek clinical advice. If you have an allergy, test or choose a formula with a healthcare professional’s guidance.
Sources & further reading
American Academy of Dermatology · Choosing the right sunscreenAmerican Academy of Dermatology · Making melasma less noticeableWorld Health Organization · UV Index and sun protectionDermNet · Post-inflammatory hyperpigmentationPAULA’S BEAUTY NOTES · 03A beauty treat,
A beauty treat,
just because
A lovely gift starts with listening—not guessing what someone’s skin needs.
A LITTLE LUXURY, CHOSEN THOUGHTFULLYMake it personal.
Make it personal.
Keep it kind to skin.
Beauty is personal. A thoughtful gift can celebrate someone’s style and routine without suggesting they need to change their skin, scent, or appearance.
Start with what they love
Ask about favourite textures, scents, colours, brands, and the products they already use. If you do not know their allergies or sensitivities, choose a less personal accessory or ask before selecting skincare.
Check every item in the set
Open the product details and review all included items and ingredient labels. Look at sizes, expiry dates, packaging, and directions. A “set” can contain several active products, not all of which suit every person.
Give them room to choose
Let the recipient decide when and how to add a new product. Recommend introducing one unfamiliar item at a time and testing it first. Never present skincare as a cure or as a fix for someone’s natural complexion.
THOUGHTFUL FINDS IN YOUR CURRENT STOCK
Gift sets to explore
These names are examples from your Gift Sets collection, not promises about suitability. Check the full contents and ask the recipient about preferences before choosing.
Beauty can be more than skincare.
Fragrance, a simple accessory, or a set featuring a familiar favourite can feel just as special. If the gift includes fragrance, makeup, or an active skincare ingredient, check their preferences first.
Add a note, not pressure.
Include a warm message and let them know you chose it because it reminded you of them. Keep the gift about care, joy, and self-expression—not complexion goals.
Let people choose their own skin goals.
Avoid gifting products marketed to bleach or lighten someone’s natural skin tone. Do not choose retinoids, acids, exfoliating sets, or fragranced skincare for a person with unknown sensitivity or eczema. For a skin condition, a qualified clinician is the right person to advise on treatment.
Sources & further reading
American Academy of Dermatology · How to test skin-care productsAmerican Academy of Dermatology · Fading dark spots safelyNHS · Contact dermatitis and avoiding irritants
PAULA’S BEAUTY HAVEN · SKIN NOTESSkincare tips &
INFORMED CARE · EVERY COMPLEXION
Skincare tips &
dermatology advice
Clear, careful guidance for everyday routines and common skin concerns. Your skin is personal; let comfort, evidence, and a qualified clinician guide your choices.
Explore the guidanceA GOOD ROUTINE STARTS SIMPLECare for your skin.
Care for your skin.
Not someone else’s trend.
Kenyan customers have a wide range of skin tones, types, and needs. These notes cover common questions such as breakouts, dark marks, dryness, sensitivity, and sun protection; they are general education, not a diagnosis or treatment plan.
Before trying something new: check the full ingredient list, directions, expiry date, and intended use. The names in our catalogue do not confirm a product’s formula or that it is right for your skin. Ask us to help you read the label, and consult a qualified healthcare professional for a diagnosis or medical treatment.
THE DAILY FOUNDATION
A simple routine, step by step.
Introduce one change at a time. More products do not automatically mean better results.
Cleanse
Use a gentle face cleanser with lukewarm water and your fingertips, then pat dry. Wash after sweating and avoid scrubbing. If you are dry or sensitive, skip harsh, fragranced, or deodorant soaps on your face.
Choose a face wash or soap ↓Treat, then moisturize
If you already use a treatment or serum, apply it after cleansing as directed. Follow with a moisturizer that feels comfortable. Prescription products should be used exactly as your clinician directs.
Explore common concerns ↓Protect in the morning
Use sunscreen as the final skincare step before makeup. Look for SPF 30 or higher, broad-spectrum UVA/UVB protection, and water resistance when sweating or swimming. Reapply while outdoors as the label directs.
Sun protection notes ↓COMMON QUESTIONS, THOUGHTFUL NEXT STEPS
What might your skin be asking for?
These are starting points for a conversation, not a way to diagnose a condition from a photo or product name.
Acne and clogged pores
Keep the routine gentle: wash with a mild, non-comedogenic cleanser, pat dry, and avoid picking or squeezing. Treating acne early can reduce the chance of lingering dark marks or scars. Some acne ingredients can irritate, so introduce only one active at a time and follow its directions.
Seek clinical advice for deep or painful spots, scarring, or acne that is not improving. A dermatologist can recommend treatment suited to the type and severity.
Marks after spots or irritation
Post-inflammatory marks can follow acne, eczema, bites, cuts, or an irritating product. First address the trigger and protect the skin; marks can take months to fade. Daily sun protection helps prevent darkening. For persistent patches, a clinician can check the cause and discuss options such as tinted sunscreen with iron oxides.
Avoid bleaching the natural skin tone or using unknown mixtures. Unlabelled “lightening” products may contain harmful ingredients; ask a clinician before treating new or persistent pigmentation.
Dry, tight, or flaky skin
Try shorter warm (not hot) showers, a gentle cleanser only where needed, and a fragrance-free cream or ointment on slightly damp skin. Creams or ointments may hold moisture better than lighter lotions. Avoid harsh scrubbing and deodorant soaps if they worsen dryness.
If skin becomes painful, cracked, bleeding, very itchy, or stays dry despite gentle care, seek medical advice rather than layering on more actives.
Stinging, itching, or eczema-like flares
Pause new exfoliants, fragranced products, and strong actives when your skin is irritated. Fragrance-free products can be a better place to start for reactive skin, but any ingredient can cause a reaction. Check labels and avoid products you already know trigger symptoms.
For a new leave-on product, the AAD suggests a small test spot twice daily for 7–10 days; test wash-off products for about five minutes or as directed. Stop and rinse if a reaction develops. Swelling, severe rash, or breathing difficulty needs urgent medical care.
Sun protection for daily life
Use shade, protective clothing, a hat, and sunscreen together. Check the UV Index; WHO recommends sun-protective action when it reaches 3 or above. Choose a broad-spectrum, water-resistant SPF 30+ sunscreen, apply enough to exposed skin before going out, and reapply about every two hours outdoors and after swimming or sweating.
If dark marks or melasma are a concern, a tinted sunscreen containing iron oxides may help protect from visible light too. Confirm that detail on the ingredient label; our stock listing alone cannot verify it.
Masks are optional, not treatment
A face mask is an extra, not a replacement for a basic routine or prescribed care. Avoid adding a mask with the same exfoliating ingredients as another active in your routine. Stop if it burns or stings, and do not use a mask on broken or inflamed skin.
For a persistent rash, severe acne, a changing or bleeding spot, or a skin problem affecting daily life, book an assessment with a qualified clinician or dermatologist.
FROM THE SKINCARE CATALOGUE
Face washes, cleansers & soaps.
Explore the different products currently listed in stock. A product’s format or marketing name cannot tell us whether its ingredients suit your face. Read the label, use only as directed, and choose a gentler option if your skin feels tight, dry, or irritated.
WHEN TO GET PERSONAL ADVICE
Consult us on WhatsApp Some concerns need a clinician.
Please seek assessment for persistent or worsening symptoms, deep painful acne, new or changing dark patches, a spot that bleeds or does not heal, a severe rash, or any swelling or breathing difficulty. A dermatologist can diagnose skin conditions and discuss prescription treatments; Paula’s Beauty Haven can help with catalogue questions and product labels.
Evidence & further reading
AAD · Face washing 101AAD · How to apply skincare products in orderAAD · Acne care for darker skin tonesAAD · Fading dark spots in darker skin tonesAAD · Test skincare productsAAD · Relieving dry skinAAD · How to apply sunscreenWHO · UV Index and sun protectionNHS · Contact dermatitis
PAULA’S BEAUTY HAVEN
Why choose us?
Beauty shopping should feel personal, thoughtful, and easy to navigate.
Beauty, your way ✦A considered beauty shelf
Explore skincare, derma care, makeup, fragrance, haircare, bath and body, accessories, gift sets, and men’s care in one place.
Clear, convenient ordering
Search products by name, add the items you want to your bag, then ask us on WhatsApp to confirm current prices and order details.
A helpful human touch
Have a question about choosing an item? Reach out directly. We’ll help you check product details and find the right next step for your beauty routine.
Make everyday beauty feel within reach.
To bring a thoughtful range of beauty and skincare products together with clear product discovery and personal, approachable customer care.
A trusted beauty haven for everyday rituals.
To grow into a welcoming destination where people can explore beauty with confidence, feel listened to, and make choices that suit their own routines.
WE’RE HERE TO HELP
Let’s talk beauty.
Questions about a product, an order, or your next ritual? Reach Paula’s Beauty Haven directly.
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Latema Road
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THE SKINCARE EDIT
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